Welcome or loading animations: Many welcome page animations hide a load issue, but when done properly the motion is interesting enough that it’s not annoying and distracts the user from the lag.Background animations: Subtle elements of motion can make a static image more interesting and provide an element of surprise for users.Scrolling: From parallax effects to more complex animated transitions, the scroll is a great place to add subtle motion to denote shifts in content.Sliding transitions: Made popular in hero headers, this method moves images or illustrations through a scroll or automatic action (the trick here is to make each transition as smooth as possible).Video: This major animation can be an engaging content type that helps tell a story with the design.Hover states: Another micro-animation that can facilitate user experience with a cue to what is actionable.Navigation: Use micro-animations to show users when they are activating an element or menu item ahead of the click or tap.These techniques provide a basic guide that can help you create something usable and visually interesting. To help guide your animation decisions, you might want to avoid some more trendy elements and stick to some of the more timeless elements of animation design. You only know the motion is right and it works when it does conversely is the speed is too fast or slow, you also know immediately when it doesn’t.
What works – or doesn’t – when it comes to web animations is easier to see than explain. As with any other design technique, animations can be subtle or they might be in your face and hard to avoid. They can be anything from a simple underline that appears when you hover over a word to a full-screen video or background image. Web animations are often saved as GIF, CSS, SVG, WebGL or video. The “ Illusion of Life: Disney Animation” by Frank Thomas and Ollie Johnston still provides the framework for animation today. In the early 1980s, two of the companies’ top animators wrote a book detailing the 12 principles of animation. One of the words that is almost synonymous with animation is Disney. It’s the way a cartoon character walks across the screen or how an app icon bounces like a ball while it is loading on the desktop of your Mac. As with any other design technique, animations can be subtle or they might be in your face and hard to avoid.Īnimation happens when something created in still or two-dimensional form is “brought to life” and appears to move in a way that follows laws of physics.
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